WE HELP AUSTRALIAN BRANDS TO GROW AND GO GLOBAL
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Brand Research
Primary research of product and brand realities
Product research
Research exploring market fit of products, including consumer needs and preferences, market gaps, optimal price and strategic priorities.
Brand research
Research to map the category, and competitive brand landscape, where uncontested markets exist and brand health strengths and weaknesses.
Brand tracking
Research to track brand health over time, including spontaneous and prompted awareness, consideration, growth and differentiation.
Brand Strategy
Research based strategy to grow the brand / revenue
BRAND frameworks
Strategy frameworks leveraging research including brand pyramids to clearly articulate core distinctiveness, consumer drivers and message.
Brand strategy
Strategy as to how to grow the brand in key markets and segments, including marketing and wider communications, media and standing out.
New market growth
Strategy defining growth markets domestically and export, and how priorities differ in each market including key segments and geographies.
Brand SUPPORT
Assistance guiding brand creative, execution and growth
Creative briefs
Support in writing creative briefs based on the research and strategy. Including defining the target market, key messages and differentiation.
Creative testing
Support in testing creative briefs from suitable agencies and freelancers, shortlisting and research to help test and build magic concepts.
Brand support
Support with the execution of the brand and new market growth strategies, including project management and leveraging our expert network.
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